Back in the 1980s, when everyone was heading to Chianti for villa holidays, few had even heard of Puglia. A decade later, the southern Italian region of red earth and ancient olive groves was suddenly hailed as the New Tuscany. But beyond the hype, Puglia quietly came into its own. Today, its pioneering masseria hotels have been joined by sophisticated new arrivals that pair world-class design with the warmth and originality of the region.